Privacy Policy

Personal data refers to any information that can identify an individual. Anonymized data is not considered personal data. We may handle specific types of personal data related to a user, as described below:

• Identity Data may include a user’s first name, maiden name, last name, username, title, date of birth, gender, job title, and company name.
• Contact Data may encompass billing address, delivery address, email address, and telephone numbers.
• Financial Data \ Transaction Data encompasses payment information required for processing payments associated with our services
• Technical Data may consist of login data, internet protocol (IP) addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform, and other technology-related information from the devices the user uses to access this site.
• Profile Data may include a user’s username and password, purchase history, occupation, employment type, preferences, feedback, and survey responses.
• Usage Data may entail information about how the user utilizes our website, products, and services.
• Marketing and Communications Data may encompass preferences for receiving marketing communications from us and our third-party partners, as well as communication preferences.

We may also process Aggregated Data derived from user personal data. However, Aggregated Data does not disclose the user’s identity and, therefore, is not considered personal data on its own. For instance, we might analyze Usage Data to determine the percentage of website users utilizing a specific feature on our site. If we combine Aggregated Data with user personal data in a manner that allows user identification from it, then it will be treated as personal data.

We do not collect any data that includes details about a user’s race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, information about a user’s health, genetic and biometric data, or information about criminal convictions and offenses.

We collect information through various methods, which may include:

• Data provided through form submissions on our website or through other means of communication such as postal mail, telephone conversations, and email correspondence.
• Data obtained through user interactions, including but not limited to:
  • Registering to receive/order our services.
  • Posting comments on our websites.
  • Subscribing to our newsletters.
  • Requesting information or marketing materials.
  • Entering a competition, prize draw, promotion, or survey.
  • Providing feedback.
  • Attending an event

When a user utilizes our website, we may automatically collect Technical Data related to their device, browsing activities, and usage patterns. We acquire this information through the use of technologies such as cookies, server logs, and other mechanisms. Additionally, if a user visits other websites that use our cookies, we may also receive Technical Data related to their interactions.

We may receive personal data about the user from various third parties and public sources, as outlined below:

• Analytics providers such as Google, located outside the EU.
• Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services such as PayPal, Stripe, Lemon Squeezy (hereinafter referred to as “Payment Providers”). All transactions with Payment Providers are subject to their respective privacy policies.

We will only use personal data when legally permitted. The most common uses of personal data are:

• When we need to fulfill the contract with the user
• Where it is necessary for our legitimate interests (or those of a third party) and user interests and fundamental rights do not override those interests.
• Where we need to comply with a legal or regulatory obligation.

We may utilize user personal data for the following purposes:

• To process user registrations and manage user accounts.
• To process and deliver user orders, including payments, fees, and charges.
• To personalize user experiences and provide tailored features.
• To make suggestions and recommendations to users about services that may be of interest to them.
• To deliver relevant content and advertisements to users, measure and understand the effectiveness of our advertising.
• To communicate with users, including sending updates, alerts, and promotional materials.
• To utilize data analytics to improve our website, products/services, marketing, customer relationships, and experiences, including troubleshooting technical issues.
• To comply with legal obligations and resolve disputes.
• To protect the security and integrity of our platform.
• To conduct research and gather insights for improving our services.

We will solely utilize user personal data for the purposes delineated in this Privacy Policy and in accordance with applicable laws and regulations.

Users will receive marketing communications from us if they have met one or more of the following conditions:

• Requested information from us or made purchases of services.
• Provided their details during participation in a competition, registration for a promotion, or access to free resources.
• Have not chosen to opt-out of receiving marketing messages.

Users can request the cessation of marketing messages at any time by utilizing the opt-out links provided in any marketing communication received or by contacting us via email at unsub [at] darktrend.com. Please note that opting out of marketing communications will not affect the processing of personal data related to product or service purchases, warranty registrations, product or service experiences, or other transactional interactions

We may need to share user personal data with the following parties:

• Service providers responsible for IT and system administration services, such as Supabase, Firebase, Google Cloud, Hetzner
• Professional advisers, including lawyers, bankers, auditors, and insurers, who offer consulting, financial, legal, insurance, and accounting services.
• HM Revenue & Customs, regulatory bodies, and other relevant authorities in the United States and other applicable jurisdictions, when mandated by certain circumstances.
• Third parties to whom we may sell, transfer, or merge portions of our business or assets.

We mandate that all third parties to whom user data is transferred uphold the security and confidentiality of user personal data, and they are required to handle it in accordance with the law. We only permit such third parties to process user personal data for specific purposes and as instructed by us.

The primary approach we use to ensure the high security of personal data involves separating databases that contain anonymized user data from those containing personal information. The latter databases are configured for enhanced protection including physical separation on separate machines and encryption

We have implemented robust security measures to safeguard user personal data against accidental loss, unauthorized access, use, alteration, or disclosure. Furthermore, we restrict access to user personal data to individuals, including employees, agents, contractors, and other third parties, who have a legitimate business requirement to access this data. They will process user personal data solely as per our instructions and are bound by confidentiality obligations. We have established protocols to address any potential breaches of user personal data, and we will notify the user and relevant regulatory authorities if a breach occurs, as required by law

We will retain user personal data only for the duration necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting obligations.

The determination of an appropriate retention period for personal data takes into account factors such as the volume, nature, and sensitivity of the personal data, the potential risks associated with unauthorized use or disclosure, the specific purposes for which we process the data, the feasibility of achieving those purposes through alternative means, and any relevant legal requirements.

According to legal requirements, we are obligated to retain essential customer information, including Contact, Identity, Financial, and Transaction Data, for a period of six years after the termination of the customer relationship for tax-related purposes.

Under certain circumstances, a user may request the deletion of their data, as explained below.

Additionally, in certain situations, we may anonymize user personal data (rendering it incapable of being linked to the user) for research or statistical purposes. In such cases, this anonymized information may be used indefinitely without further notice to the user

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about the user. We do not control these third-party websites and are not responsible for their privacy statements. When the user leaves our website, we encourage them to read the privacy notice of every website they visit.

Our Services do not address anyone under the age of 13. We do not knowingly collect personal identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers.